Rhetorical analysis Essay Example | Topics and Well Written Essays - 750 words - 4

Rhetorical analysis - Essay Example The main theme for this speech was the need for equality and human rights that covers people from all racial backgrounds in the US. In order to achieve desired effects on the audience, King applies several rhetorical appeals pathos being among them. In the speech King employs the use of pathos which by definition is the appeal to the emotions in order to gain approval which enables him change the audience’s perceptions of race relations by convincing them not to hate each other on basis of race but to instead hate racism which will be the basis for a new, better world. During the delivery of the speech, King described the black people as being â€Å"crippled† by the â€Å"manacles of segregation† and â€Å"chains of discrimination† (Luther 1963). These words are specifically aimed at making the audience realize the situation of the black community who are in great calamity. By using the word â€Å"chains† King want the audience to realize that racial discrimination has made being black a crime. This is because innocent black people were being treated as if they had committed a crime and therefore, have to be restrained. Another instance of the use of pathos is the mention of the black people being stranded on a â€Å"lonely island of poverty† while rest of the American society were enjoying themselves in â€Å"ocean of material prosperity† (Luther 1963). This statement is meant to inform the audience that contrary to the ancient belief that the blacks were poor because they were not as clever as the whites , it was actually the white American society that was literally holding them back. Apart of the use of pathos to appeal to his audience, King also uses logos which is the use of reason by supplying the necessary data, evidence, and irrefutable facts when making an argument. King used a number of facts that were present in

A project study for new entrant restaurant in West London, Northolt Essay

A project study for new entrant restaurant in West London, Northolt - Essay Example In case the findings will be encouraging, a thorough feasibility study should establish further details like the allowable amount of capitalization needed in order to be competitive, why such an amount will be right, how to raise the funds, and who will be the owners by the time the actual business becomes a reality. Thus, the initial scope of this project study will be a top view of the Restaurant Industry in London and West London, Horholt as well as an inside view of the factors affecting the industry as well as other factors that can positively or negatively affect a new entrant in the restaurant business Among others, the location itself ought to be described. And the restaurant which is in between an industrial estate, plans to penetrate the competitive market shortly after it was opened. How to gain a good share of the potential business for restaurants within Northolt will be the other major problem that this research should be able to resolve. In other words, the aim of this project is first of all to clarify whatever opportunities, limitations, and requirements have to be considered by a new industry player in the restaurant industry. Secondly, it aims to find out whether the present restaurant can have the capability to rise up to the minimum requirements in order to compete in promoting the business. II. Structure and Elaboration of the Process In order to determine the potential of a restaurant business in the area and later on recommend a market strategy for the purpose of gaining a good market share, a more vivid description of the critical parts of a restaurant industry would have to be presented. These would include the following: (a) Location - descriptions of the place where the restaurant is people; (2) People – or who should be served by any promotion and set of services plus other benefits; (3) Products – or what will have to be offered to the potential customers; (4) Pricing – comparison of the cost of products and se rvices offered in the restaurant; and (5) Current Promotions – how restaurants in Northolt promote their business in order to build a market share for themselves. It will be assumed that the new restaurant does not yet have such a strategic promotion to likewise reap a good market share. Potential of the Place The location of Northolt is considered â€Å"a pleasant suburb to the West of Greater London, in Middlesex† according to Squidoo (2012). It has parks, transportation facilities linked to the rest of London, Golf and Country Clubs, and a Royal Air Force airport. A traveller will take only 20-30 minutes coming from Central London to reach Northolt. One of the transport facilities is an underground Railway Station that is connected to the underground London Railway Station. The cost of rent or purchase price of a house was recently reported to be very reasonable. There are car repair shops, football fields, playgrounds for children, a park for skating, and a boat la ke. Squidoo calls the place â€Å"cosmopolitan and multicultural†. But it still has woodlands, lakes in parks, wildlife where a moorhen, geese, swans, and ducks. A Coffee Shop beside the lake has become popular. Near the Northolt Railway Station, there are more than 20 hotels. See the complete list in Figure 1 under the Appendix Section. This gives an idea of how many people visit, rent, and live in Northolt. The Ealing